What We Do
ASA specializes in contracting private revenue for public schools. Since 2002, ASA has provided millions of dollars in unrestricted revenue to our client schools with commercial advertising and sponsorships. In addition, ASA has provided millions of dollars in dedicated funds for our schools by facilitating non-profit and bond election campaigns. We are results driven and have a passion for excellence. And we do it year in, and year out, for clients just like you!
Advertising
Commercial advertising contracts with local business, regional and national corporations to advertise at high school sport venues. ASA promotes a School Sports Marketing Network to attract national brand advertisers.
Research
40-plus years of market research experience to identify advertisers, public opinion studies with a 94% win rate with school bond elections and feasibility studies for successful naming rights and capital campaigns.
Foundation Development
Starting and assisting 501 (c)(3) not-for-profit school foundations with fundraising, cultivating alumni donors, and securing corporate naming rights for venues such as stadiums, gymnasiums or sports complexes.
Washburn Rural High School
100 year Anniversary!
ASA negotiated a $200,000 gift from CoreFirst Bank & Trust to commemorate 100 years of education at Washburn Rural High School in Topeka, Kansas.
This gift was used to underwrite a new football video scoreboard and two new varsity gym video boards.
Advertisers Get Fair Value
ASA research determines the cost of high school sport venue ads and sponsorships. The cost is based on actual media market reach and frequency scores for traditional media. An ASA research study is completed before rates are published for every new sports marketing ad campaign. All high schools in a Designated Market Area (DMA) sports net receive a real market value for their ad campaign. The advertiser and the school have a fair exchange with each transaction.
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What Our Customers Say
“ASA was a difference maker in our pursuit to pass a bond project after previously losing two prior bond elections! Their efforts to present data that showed our patrons the facts was the right strategy for us!”
Cliff Williams—Superintendent Riley County USD 378
“I was skeptical at first, but now that I have experienced it and know it is a good thing for our program, I would highly recommend ASA. They do a professional job and we have had virtually no complaints.”
Penny Lane—Athletic Director, Washburn Rural High School
“ASA delivered what they said they would do, which was 3 times what we were able to do ourselves…and they did all the work!”
Russell Baldwin—Athletic & Activities Director, Derby High School
“ASA has gone above and beyond initial contract expectations. We initiated a feasibility study several years ago and have since raised close to $3 million in cash and pledges.”
John Knight—Director, Shawnee County Parks and Recreation
